Most Innovative Companies 2025

Frida took a risk with its ‘uncensored’ fertility videos. Here’s why women were grateful

The baby and postpartum care brand launched a series of NSFW videos that broke taboos about women’s bodies, fertility, and insemination.

YouTube is treating content creators like TV producers, and it’s working

With YouTube now dominating living rooms, its creators are optimizing videos for TV screens rather than laptops and smartphones.

How Tubi CEO Anjali Sud is growing the free streamer into a giant

Fox-owned Tubi has 97 million monthly active users, a library of 275,000 movies and TV episodes, and big ambitions.

How Portland’s PDX airport became the country’s best by going local

The Port of Portland created a showstopping destination in the Portland International Airport by embracing all things Pacific Northwest.

How the WNBA nailed a landmark season—and plans to repeat its victory

The WNBA became the most exciting league in professional sports by focusing attention on its greatest asset: its players.

This rocket maker is notching NASA contracts and planning satellite constellations—and it’s not owned by Musk or Bezos

Rocket Lab has made a name for itself with its Electron rockets, which are helping to keep the space race competitive.

This microsatellite maker wants to be the eye in the sky for European defense

Finnish company Iceye’s satellites are designed to make high-resolution, high-impact imagery accessible fast to companies and governments.

How AI-coding tool Cursor is changing the way developers work

The two-year-old tool from Anysphere gives developers a coding assistant with contextual awareness.

Inside Duolingo’s strategy for getting you to learn a new language—or else

With its cheeky green owl, Duolingo is leading a master class on brand building, product design, and AI integration. Wall Street is watching.

Bluesky CEO Jay Graber on her company’s ascendant year and what she’s planning next

“It’s been all hands on deck,” Graber says.

Small businesses increasingly face cyberattacks. These ex-government hackers are fighting back

Huntress offers round-the-clock cybersecurity services to 150,000 small and medium-size businesses.

These retail robots travel through store aisles, scanning shelves for inventory and insights

Simbe Robotics’ Tally robots can inspect as many as 30,000 products an hour, providing actionable data to brands like Coca-Cola and Frito-Lay.

How Wonder became a food delivery super app, and what comes next

After acquiring Blue Apron, Grubhub, and Tastemade, Marc Lore’s startup is rethinking how food delivery works, from the bottom up.

Here’s what Cava’s redesign signals about the restaurant chain’s future

While other restaurants install in-store ordering kiosks, the Mediterranean fast-casual chain prioritizes face-to-face interaction.

Wildfire tracker Watch Duty gives citizens—and governments—the intel they need to stay safe

During the L.A. fires in January, it became a critical tool.

How Kendrick Lamar’s pgLang is building a creative empire

Cofounded by Lamar and Dave Free, the powerhouse creative agency is producing music, videos, commercials, and the Grand National world tour.

This company’s epinephrine nasal spray reverses allergic reactions—no needle required

ARS Pharma’s Neffy, the first epinephrine nasal spray, required trial and error to be as effective as an injection.

This company treats liver tumors by liquefying them with ultrasound waves

With its Edison device, HistoSonics channels sound waves to destroy liver tumors—and could soon treat more.

This startup romantasy publisher has the book industry swooning

Entangled Publishing, behind Rebecca Yarros’s hit Empyrean series, is writing a new formula for success in the book world.

Tariffs or not, this company makes cross-border shipping more transparent using AI

Nuvocargo’s tracking capabilities for shipments across the U.S.-Mexico border are in high demand.